By Jilawatan

A survey by a popular research agency has revealed that Aishwarya Rai Bachchan is among the most persuasive and likeable celebrities in India. She has also garnered over 98.8 per cent of recognition as well as recall value which is at par with father-in-law Big B and Sachin Tendulkar. The Bachchan bahu reportedly takes home Rs 4 crore per endorsement.

Katrina Kaif not only stole a jewellery endorsement deal from Ash but also became the face of Barbie, overstepping Mrs Bachchan junior. Sources claim that Katrina may be the new face of a soap brand, Ash is now endorsing. Katrina is endorsing as many as 12 brands and charges Rs 4.5 crore per endorsement. Recently, the lady replaced Priyanka in a telecom ad and became the face of a shampoo brand which Sushmita Sen used to endorse. Navin Shah says that Katrina is “growing bigger and bigger” and is even toppling Kareena Kapoor and Priyanka Chopra.Kareena Kapoor’s high profile endorsement are reportedly worth Rs 5 crore. Priyanka Chopra’s endorsement fee is close to Rs 3.5 crore per deal as her portfolio cuts across brands.