By Jilawatan

2010, hitherto, hasn’t been very successful for the Bollywood planet with most of the films biting the dust. Except for Shahrukh Khan’s ‘My Name is Khan’ and Aamir Khan’s ‘3 Idiots’, the response has been lukewarm and discouraging.
But, the summer promises to be hotter as two of the sexiest women gear up for a battle ahead.
1. Katrina Kaif- With the IPL fever set to die down, Bollywood’s next awaited release will feature glam doll Katrina Kaif in the most challenging and meatiest role of her career thus far. In ‘Rajneeti’ where she plays a woman politician (loosely based on Sonia Gandhi’s life), Katrina has an opportunity to showcase her acting mettle. For a change, she would be wearing a simple sari and not those itsy-bitsy clothes which have made her a perfect eye candy in a slew of hot films.
2. Aishwarya Rai- Don’t blame it on the climate, if the temperature becomes unbearably hot this summer. As after a long gap, Ash is set to invade the theatres with ‘Raavan’ where she plays Sita (a modern day take of the epic Ramayana). Besides, she will take us back down those beautiful memory lanes of the 70s in ‘Action Replayy’ opposite the sexy Akshay Kumar.
So, it was worth a wait. But, now the time has come for a screen war between the two glittering stars to fight for the crown. It’s experience v/s. experiment. It’s Aishwarya v/s. Katrina. Let the war begin……..

By Jilawatan

Bollywood hasn’t been playing much of a Holi in the recent years. The last Holi song that was shot was way back in 2005 that had this racy, titillating number ‘Do me a favour….let’s play Holi’ starring the super sexy Priyanka Chopra with the hot-bodied Akshay Kumar in Vipul Shah’s ‘Waqt: Race Against Time’.

Since then, the B-town has seen the evolution of Hindi cinema with sensible and new-age films being made including the likes of ‘Taare Zameen Par’, ‘Dev D’, ‘Rock on’, ‘Wake up Sid’ and ‘3 Idiots’ to name a few but none of them have showed the frenzy of this coloured festival.

But, renowned director Vipul Shah has geared up again to record another Holi song for his upcoming ‘Action Replay’. Using organic and skin-friendly colours, he has captured the thrill and joys of Holi once again with Aishwarya Rai and Neha Dhupia getting smeared up in the rainbow colours. But, instead of going wet, they decided to save gallons of water and played dryHoli.

By Jilawatan

Some good news for Amitabh Bachchan Corporation Ltd (ABCL), for Big B’s daughter-in-law- Aishwrarya Rai seems to have taken full control of the once ailing banner.

Amitabh postpones father`s anniversary for ‘Bigg Boss’ Aamir, Amitabh to discuss marketing strategies for `3 Idiots`, `Paa`
According to reports, ABCL is said to be on a road to recovery with its much-hyped upcoming film ‘Paa’. After suffering a string of losses as its projects bombed at the Box Office, the company is now headed to reestablish itself in Bollywood, under the aegis of Aishwarya.

Sources suggest that Ash is leaving nothing to chance and has taken over the charge of marketing strategy of ‘Paa’. So whether it’s the head-in-the-box teaser ads, or Auro merchandise, Paa-and-I campaign strategies, or Big B visiting schools, all the promotional strategies for the film are filtered by Ash.