By Jilawatan

Aishwarya Rai Bachchan might be all of 35 and is losing out on endorsement deals and positions to the likes of Kareena Kapoor and plastic actress gone lucky, Katrina Kaif, but she still is going strong in more ways that one.

Not just Ash, her contemporaries like Sushmita Sen, Rani Mukerji, Preity Zinta and Kajol too have been replaced by the likes of Kat, Bebo, Deepika Padukone, even Sonam Kapoor and Genelia D’Souza.

But Ash is doing better than her contemporaries.She may not be the face of Coca-Cola and Nakshatra diamond jewellery in India, but she still has successful and long-standing international endorsements.

She has completed nearly a decade of endorsing Swiss luxury watch brand Longines, international soap Lux and is the brand ambassador of global haircare brand L’Oreal since 2003. And unlike Shilpa Shetty and Preity Zinta who have moved.

By Jilawatan

Aishwarya Rai Bachchan might be all of 35 and is losing out on endorsement deals and positions to the likes of Kareena Kapoor and plastic actress gone lucky, Katrina Kaif, but she still is going strong in more ways that one.

Not just Ash, her contemporaries like Sushmita Sen, Rani Mukerji, Preity Zinta and Kajol too have been replaced by the likes of Kat, Bebo, Deepika Padukone, even Sonam Kapoor and Genelia D’Souza.

But Ash is doing better than her contemporaries. She may not be the face of Coca-Cola and Nakshatra diamond jewellery in India, but she still has successful and long-standing international endorsements.

She has completed nearly a decade of endorsing Swiss luxury watch brand Longines, international soap Lux and is the brand ambassador of global haircare brand L’Oreal since 2003. And unlike Shilpa Shetty and Preity Zinta who have moved on to businesses like IPL with rich boyfriends.

By Jilawatan

Sholon Si from Shabd - Sanjay Dutt & Aishwarya Rai Bachchan.

By Jilawatan

Esha Deol maybe hibernating in her Goregaon flat and helping her mother do up her interiors, but she is one of the names being considered by a Paris based cosmetic giant to endorse their brand in India.

By Jilawatan

Abhishek Bachchan and Aishwarya Rai Bachchan are one of Bollywood’s hottest couples. They have been together for a few years, but where did it all start? As they get ready to celebrate two years of marriage, Desi Hits! wants to take a quick look back at how it all started.The couple has had a rough few days since shooting ‘Raavan’.

It’s up in the air as to whether filming has been suspended or not due to Mani Ratnam’s health problems. Still, sources say that Abhishek Bachchan and Aishwarya Rai Bachchan will be making time for one another and taking a mini-honeymoon. They will either be in the U.S. or Europe to celebrate their second anniversary on April 20th.

Everyone at Desi Hits! wants to wish them all the best and many more celebrations to come. We hope the happy couple have the chance to get away and spend some quality time together. Feel free to leave your kind wishes for their anniversary!

Aishwarya Rai Bachchan has been losing one after another endorsement but by winning with highest votes she has proved yet again that she did not lose her power and still ruling the film industry. An extensive survey showed that she is still on the top and has the ability to push behind her female contenders like Priyanka Chopra, Katrina Kaif and even Madhuri Dixit. Recently a survey conducted by a popular research agency, Hansa Research revealed that Aishwarya Rai Bachchan is the most powerful female actor. The survey has been carried on large scale measuring the Celebrity Power in India.

What’s more interesting is that in the race of powerful celebrity her father-in-law and superstar Amitabh Bachchan has also garnered maximum votes. Ash bagged over 98.8 percent votes and Amitabh has also not scored bad. Cricketing star Sachin Tendulkar was few votes away from them.

By Jilawatan

Following her trip to Tinsel Town and the release of ‘Pink Panther 2′, Aishwarya Rai-Bachchan is back in Bollywood with a heavy duty call sheet in hand. The actress, who was recently felicitated with the prestigious Padma Shri award in Delhi, is set to resume shooting in Mumbai for Vipul Shah’s ‘Action Replay’.

Meanwhile, she has her hands full with Mani Ratnam’s much awaited ‘Raavan’, opposite her hubby Abhishek. The movie is scheduled to be released in 2010, and is being shot simultaneously in Tamil under the title of ‘Ashokavanam’. Though the cast in the Tamil version differ slightly, the main characters are being essayed by the likes of Vikram, Govinda,Prithviraj Sukumaran, Prabhu Ganesan and Manisha Koirala. It’s being claimed that Raavan/ Ashokavanam is a modern day version of the Ramayana, with Ash as Sita.

By Jilawatan

Last year it was dhak dhak girl Madhuri Dixit-Nene who received the prestigious award Padma Shri from the President of India and now this time around its going to be Aishwarya Rai Bachchan who would be honoured with this award.

Amitabh Bachchan speaks on this eve and feels proud of her bahu Aishwarya

“I would rush to be in time for the President’s Award Ceremony at the Rashtrapati Bhavan, where Aishwarya will be honoured with the Padma Shri. It’s a moment of great pride for all of us.”

Further the legendry actor speaks, “She will become the 5th Padma Award in our household. My Father with the Padma Bhushan the first, then the Padma Shri for me, followed again by the Padma Bhushan to me some years later, Jaya’s Padma Shri and now Aishwarya’s. This must be a record for the country. 5 Padma Awards in one family. God has been very kind to us. The people of this land have been very kind to us. We are humbled and with bended knee and bowed heads acknowledge your affection and care and love.”

By Jilawatan

Aishwarya Rai Bachchan, who played Paro in Sanjay Leela Bhansali’s Devdas, is following Pa B and hubby Abhishek’s example – by singing a song!

The musical duo of Vishal-Shekhar, who talked Abhishek into the groovy hip hop number Right Here Right Now, has also convinced Ash to sing for them.

“You won’t believe what an amazing voice Ash has! We’ve talked her into singing a song for us and we’re going to record it very soon,” says Shekhar. And is it in a movie that they’re composing for? “No, no. Right now, we’re only recording it, before Ash changes her mind! We’ll see what to do with it in the future,” he laughs.

And their hip hop number for AB Sr for the upcoming Aladdin – is it going to be in Hindi, English or a mix of both? “Sab kuch hai usme. Mr Bachchan has a phenomenal voice and there’s so much music in him,” replies Shekhar.

Aishwarya Rai Bachchan’s dates have become a big issue. She and her husband Abhishek Bachchan had canceled their shooting for Mani Ratnam’s film ‘Raavan’ owing to the illness of megastar Amitabh Bachchan on his birthday, last month.

The shooting of the film had to be completely rescheduled.

But the juggling act of the busy actress is now making things a little difficult for director Shankar.  This in spite of Ash working with him in one of her earlier films ‘Jeans’ years ago.

Sources say, “Endhiran, which stars Ash opposite Rajinikanth, has been forced to call off a shoot as Ash was busy shooting for Mani along with her hubby. S Shankar had scheduled a shooting stint at Kulu Manali, which was to start on November 14. He wanted to shoot a few sequences with his leading stars in this valley but had to change his plans. While southern superstar, Rajini, was available, Ash was still holed up in Kochi shooting for Mani’s film.”