By Jilawatan

Aishwarya Rai has somehow always dressed too old for her age. Even her attempts at trendy have failed miserably- jeans inside boots, mid- knee dresses, off- the- shoulder blouses. Cringe. Even her saris were too aunty for her age.

Aren’t we glad then that she is no more a red carpet embarrassment?

Bebo not only introduced size zero but also risque red carpet behaviour. Sporting, what looked like hickies on her back, getting beau Saif to tie up her back less blouse- along with some seriously fashionable clothes make her lead the red carpet race.

Rani Mukerji never got it right. A stylist’s nightmare, she mastered one hideous sari assault after another, also sticking mainly to blacks and reds. Trying to be sensual? We really can’t tell.

Amisha Patel till date does the in- between behenji and babe. That pout just looks bad.

By Jilawatan

Aishwarya Rai Bachchan might be all of 35 and is losing out on endorsement deals and positions to the likes of Kareena Kapoor and plastic actress gone lucky, Katrina Kaif, but she still is going strong in more ways that one.

Not just Ash, her contemporaries like Sushmita Sen, Rani Mukerji, Preity Zinta and Kajol too have been replaced by the likes of Kat, Bebo, Deepika Padukone, even Sonam Kapoor and Genelia D’Souza.

But Ash is doing better than her contemporaries.She may not be the face of Coca-Cola and Nakshatra diamond jewellery in India, but she still has successful and long-standing international endorsements.

She has completed nearly a decade of endorsing Swiss luxury watch brand Longines, international soap Lux and is the brand ambassador of global haircare brand L’Oreal since 2003. And unlike Shilpa Shetty and Preity Zinta who have moved.

By Jilawatan

Aishwarya Rai Bachchan might be all of 35 and is losing out on endorsement deals and positions to the likes of Kareena Kapoor and plastic actress gone lucky, Katrina Kaif, but she still is going strong in more ways that one.

Not just Ash, her contemporaries like Sushmita Sen, Rani Mukerji, Preity Zinta and Kajol too have been replaced by the likes of Kat, Bebo, Deepika Padukone, even Sonam Kapoor and Genelia D’Souza.

But Ash is doing better than her contemporaries. She may not be the face of Coca-Cola and Nakshatra diamond jewellery in India, but she still has successful and long-standing international endorsements.

She has completed nearly a decade of endorsing Swiss luxury watch brand Longines, international soap Lux and is the brand ambassador of global haircare brand L’Oreal since 2003. And unlike Shilpa Shetty and Preity Zinta who have moved on to businesses like IPL with rich boyfriends.

By Jilawatan

So what if brands think Aishwarya Rai is too old to be a youth icon? With more companies looking for newer models with a greater reach to sell their product, it’s offers pouring in for young, haute actresses in the country today. And cashing in on that are many petite damsels, from Genelia to Bebo and the newest kid on the block in Bollywood, Asin. The ‘Ghajini’ actress has, most recently, signed up a deal to endorse Big Bazaar, along with cricket star MS.Dhoni.

Brand wars could well be the newest thing among heroines today, as the female leads have been vying with each other to clinch international brand contracts. If Ash turned down Loreal’s fairness cream, Sonam Kapoor got it. And Asin has now become brand ambassador for Fairever Fruit. Genelia, it may be recalled, endorsed Fair and Lovely in the early days of her career.