By Jilawatan

Bollywood may not be kind to married actresses, but they sure have a special place in the ad world. Their marital status helps these heroines sell a host of goods, especially household products like soaps, biscuits and washing machines.

While Kajol is the brand ambassador of products like Knorr Soups, Olay cream, Alpenliebe candy and Whirlpool appliances, Juhi Chawla has Kurkure snacks, Ashoka pickles and soft drink Rooh Afza in her kitty.

Karisma Kapoor endorses products like Khaitan Fans, Shaktibhog flour and Priyagold biscuits. Then there is Aishwarya Rai Bachchan who boasts of a glitzy lineup of products like Lux soaps, L’Oreal beauty products and Longines watches.

So what makes married actresses a hot favourite in the advertising world?

By Jilawatan

Looks like all beauty queens believe Tamil Cinema is the best place to kickstart their film career! Almost every Miss India in the recent past has made her presence felt down South before embarking on her Bollywood journey.

Aishwarya Rai debuted in Iruvar and continued to appear in Tamil films on and off (Jeans, Kandukondein Kandukondein). Now she will be seen after several years in Shankar’s Rajinikanth starrer Enthiran.

Sushmita Sen too tried her luck in South Indian films. She appeared opposite Nagarjuna in Rakshagan. Priyanka Chopra too made her cine debut with the Tamil film Tamizhan opposite Ilayathalapathy Vijay and Lara Dutta appeared with Action King Arjun in Aarasatchi.

The trend still continues, not only with beauty queens, but even Bollywood actresses doing more than shaking a leg or two in South Indian films. We have seen Kajol, Tabu, Sameera Reddy, Bipasha Basu, Kangna Ranaut, Tanisha, Riya Sen, Neetu Chandra and of course Mallika Sherawat in Kollywood. And then we have Genelia and Tamannaah who debuted in Hindi but found name and fame in Telugu and Tamil.

By Jilawatan

ONCE THEY had good innings in Bollywood. They were young. They were never actresses but stars. But age caught up with them.

Refusing to give up on Bollywood, although it has given up on them, they try gimmicks to stick on.

Instead of growing up (mentally) and moving on, they simply will remain here by hook or crook. They refuse to hang their boots and welcome the next phase whatever it may be.

With their fewer or non-existent films, they resort to gimmicks to be in limelight. The current trend is to hit the networking circuit hard and be on page three.

This does make news if not careers. Socialising has its own fringe benefits.

Their movies fail big time. Now with hardly anything on their platter, is it anything surprising to find them becoming socialites and on the networking sites.

By Jilawatan

Aishwarya Rai Bachchan might be all of 35 and is losing out on endorsement deals and positions to the likes of Kareena Kapoor and plastic actress gone lucky, Katrina Kaif, but she still is going strong in more ways that one.

Not just Ash, her contemporaries like Sushmita Sen, Rani Mukerji, Preity Zinta and Kajol too have been replaced by the likes of Kat, Bebo, Deepika Padukone, even Sonam Kapoor and Genelia D’Souza.

But Ash is doing better than her contemporaries.She may not be the face of Coca-Cola and Nakshatra diamond jewellery in India, but she still has successful and long-standing international endorsements.

She has completed nearly a decade of endorsing Swiss luxury watch brand Longines, international soap Lux and is the brand ambassador of global haircare brand L’Oreal since 2003. And unlike Shilpa Shetty and Preity Zinta who have moved.

By Jilawatan

Aishwarya Rai Bachchan might be all of 35 and is losing out on endorsement deals and positions to the likes of Kareena Kapoor and plastic actress gone lucky, Katrina Kaif, but she still is going strong in more ways that one.

Not just Ash, her contemporaries like Sushmita Sen, Rani Mukerji, Preity Zinta and Kajol too have been replaced by the likes of Kat, Bebo, Deepika Padukone, even Sonam Kapoor and Genelia D’Souza.

But Ash is doing better than her contemporaries. She may not be the face of Coca-Cola and Nakshatra diamond jewellery in India, but she still has successful and long-standing international endorsements.

She has completed nearly a decade of endorsing Swiss luxury watch brand Longines, international soap Lux and is the brand ambassador of global haircare brand L’Oreal since 2003. And unlike Shilpa Shetty and Preity Zinta who have moved on to businesses like IPL with rich boyfriends.

By Jilawatan

Bollywood isn’t without a catfight. This time Priyanka Chopra has upset Aishwarya Rai by her speech on the occasion of 54th Filmfareaward. Priyanka in her address did mention Ash as beautiful butskipped talking about her acting skill. So, Ash got upset. Priyanka,who bagged the Filmfare Best Actress award for ‘Fashion’, said thatshe was very happy to be nominated for ‘Fashion’ and ‘Dostana’ amongthe likes of beautiful Aishwarya Rai in ‘Jodhaa Akbar’ and Kajol in‘U, Me Aur Hum’. Since Priyanka didn’t say anything about Ash’s actingtalent though the latter is a winner of many national andinternational awards, Ash got disappointed. Maybe Priyanka is on cloudnine these days following the success of her ‘Fashion’ and ‘Dostana’.Besides, she would soon