By Jilawatan

So what if brands think Aishwarya Rai is too old to be a youth icon? With more companies looking for newer models with a greater reach to sell their product, it’s offers pouring in for young, haute actresses in the country today. And cashing in on that are many petite damsels, from Genelia to Bebo and the newest kid on the block in Bollywood, Asin. The ‘Ghajini’ actress has, most recently, signed up a deal to endorse Big Bazaar, along with cricket star MS.Dhoni.

Brand wars could well be the newest thing among heroines today, as the female leads have been vying with each other to clinch international brand contracts. If Ash turned down Loreal’s fairness cream, Sonam Kapoor got it. And Asin has now become brand ambassador for Fairever Fruit. Genelia, it may be recalled, endorsed Fair and Lovely in the early days of her career.

By Jilawatan

There are a lot of Bollywood actresses out there that people love. These include Priyanka Chopra, Katrina Kaif, and Kareena Kapoor. But did you ever stop to wonder who is considered the most powerful of them all? It seems like someone grows in popularity, but it seems that no one can match the level of success Aishwarya Rai Bachchan has reached.

According to a recent survey, Aishwarya Rai Bachcan is the most powerful actress in all of Bollywood. The company Hansa Research claims that Aishwarya Rai Bachchan is in the lead compared to rivals such.

As Priyanka Chopra, Katrina Kaif and Madhuri Dixit. Hansa Research tests this in categories like popularity, presence in the media, power of persuasion, and overall image through a survey.

By Jilawatan

Q. Earlier Aishwarya Rai was in the Top 10 list. A: Yes, I know. Everyone has a chance to be in a certain position. I think Aishwarya has had a great innings.

I think it’s a great honour to be where she was in the power list. Power equations in the entertainment industry change minute by minute. I’m definitely going to try my best to hold that position.

The position makes me feel very responsible. I want to keep doing the kind of work that will keep me in that list.Last year I was seen in a successful film ‘Golmaal Returns’ where I didn’t have a pivotal role.

Strangely audiences expect me to take centre stage all the time. Well said bebo, we sure need a new face to replace Aish.Oh Wait! Even Deepika, who is not A MISS WORLD, can also look like Aish, Even hotter and YOUNGER!

By Jilawatan

The lukewarm response to her recent Hollywood release Pink Panther-II has had Aishwarya Rai Bachchan (35) conceding her position as the most popular face of Bollywood.

In the West to the new international craze 24-year-old Freida Pinto (Slumdog Millionaire), who according to reliable sources has been signed for two films — one with Woody Allen and the second with Julian Schnabel.

Freida, who is said to have earned over two million pounds, overtaking Bollywood beauties like Aishwarya, Kareena Kapoor and Katrina Kaif is also, according to a world film distributor, being wooed to walk the red carpet at Cannes in May 2009.

On the Bollywood front, Kareena Kapoor (28) has nudged Aishwarya Rai Bachchan out of the Filmfare Top-10 Power list.

But a producer from Chennai confirms that Ash is still the highest paid Indian heroine and has reportedly been paid a fee of Rs six crore for Shankar’s Robot, where she is cast opposite Rajnikant.

By Jilawatan

The lukewarm response to her recent Hollywood release Pink Panther-II has had Aishwarya Rai Bachchan(35) conceding her position.

As the most popular face of Bollywood in the West to the new international craze 24-year-old Freida Pinto (Slumdog Millionaire) who according to reliable sources has been signed for two films-one with Woody Allen and the second with Julian Schnabel.

Freida, who is said to have earned over two million pounds, overtaking Bollywood beauties like Aishwarya, Kareena Kapoor and Katrina Kaif is also, according to a world film distributor being wooed to walk the red carpet at Cannes in May 2009.

On the Bollywood front, Kareena Kapoor (28) has nudged Aishwarya Rai Bachchan out of the Filmfare Top-10 Power list. But a producer from Chennai confirms that Ash is still the highest paid Indian actress and has reportedly been paid a fee of Rs six crore for Shankar’s Robot where she is cast opposite Rajnikant.

By Jilawatan

After getting fabulous performances out of Tabu in Maqbool, Kareena Kapoor in Omkara and hopefully, Priyanka Choopra in Kaminey, Vishal Bhardwaj is all set to team up with the one actress he has always wanted to work with.

Aishwarya Rai-Bachchan and Vishal Bhardwaj are finally getting together after many false starts. The project will go into production at the end of the year.

Says Aishwarya, “Vishal and I have wanted to work together ever since he was the music composer on a project that got shelved. We had promised one another that I’d start in his film whenever he turned director.

Right after his directorial debut in the children’s film Makdee Vishal had offered Aishwarya a film called Timbuctoo . That got shelved.

Though she do not share a good rapport with the Bachchans, but Bollywood hot gal Bebo aka Kareena Kapoor can’t stop praising Ash’s way of handling her career and family these days. According to Bebo, Ash is keeping a balance of both and even hold the credit of being called the highest paid actress of Bollywood.

It may be here recalled that Ash has some big projects in her kitty this year. Ash is the part of Sanjay Leela Bhasali’s next with Hrithik Roshan. The former World beauty is also working in a movie with Akshay Kumar based on Back to the Future. Apart from this, she will also be seen in Mani Ratnam’s ‘Ravana’ with hubby Abhi and Shankar’s ‘Robot’.

According to grapevine, these days Bebo has been following Ash’s career very closely.

She says that this is the pattern she would love to follow after her marriage.

Kareena Kapoor has made no bones about not liking Aishwarya Bachchan. This dislike must have a lot to do with the Karisma – Abhishek breakup and Ash being such a fine replacement of her elder sister Karisma as the Bachchan bahu.

The Bachchans have talked about how Ash is the perfect daughter in-law and Karisma Kapoor really wasn’t homely enough for them. Or it might have something to do with Ash still being considered ethereally beautiful and very much in competition despite being older and not having too many big hits.

The latest is that Kareena Kapoor hadn’t really turned down a role opposite Hollywood actor Johnny Depp because of date problems. It had a lot to do with Ash.

Mumbai, June 14: Mending the post-wedding fences, Abhi-Ash recently invited Ash’s ex-flame Viveik Oberoi for a midnight feast during IIFA weekend in Bangkok. The gorgeous Kareena Kapoor was also invited along with Viveik and the ‘Mission Istanbul’ team to the get-together.

Viveik was deeply saddened when Ash betrayed him, kicked him out of her life and tied the knot with Abhishek. Although Viveik has been trying hard to normalise the relationship, he could not do much to improve the terms. The actor would surely have been delighted with Ash’s call!

Not just for Viveik and Ash, the dinner also called for the Kapoor-Bachchan patch up. Abhishek and Kareena had almost stopped working together after the actor’s break up with Karisma Kapoor.