Abhi-Ash get Rs 25 crore to advertise a bar of soap

September 27th, 2009

By Jilawatan

aishwarya_abhishek-300x291Generally speaking, top grade actors, both male and female, charge ad fee in the range of Rs 1.5 crore to Rs 2.5 crore for doing an ad of one minute or so. Of course, it may be mentioned that shooting an advertisement is very difficult.

THE AMOUNT of money that the golden couple of Bollywood, Abhishek Bachchan and Aishwariya Rai are being paid is truly mind-boggling. Recently, for an advertisement of a cake of soap, they received Rs 25 crore.
Ad-maker Prahlad Kakkar says that, the amount of money is too high to be believed. “Is the couple bathing together in the hot tub with scanty clothes?”, the Ad king asks disbelieving the story. Another knowledgeable man in the advertising industry claims that he would have believed the story if the figure reportedly offered would be a hundredth of the one that is going around in the news.

Aishwarya Rai still rides high on international endorsements

April 24th, 2009

By Jilawatan

Aishwarya Rai still rides high on international endorsementsShe may no longer be the the face of brands like Coca-Cola and Nakshatra diamond jewellery in India, but Aishwarya Rai is still riding high on successful and long-standing international endorsements.

Aishwarya has completed nearly a decade of endorsing Swiss luxury watch brand Longines and international soap Lux. She has also been the brand ambassador of global haircare brand L’Oreal since 2003.

Noted ad-man Prahlad Kakkar says Aishwarya is sought by well-known brands because she is more than just an actress and is often perceived as an ambassador of India. “Aishwarya was never a big or major endorser of Indian products.

She has an impressive list of international brands to her name and that’s because she is not just an actress who can be judged on hits and flops, but the fact that she is a representative of the Indian woman and is an ambassador of the country,” Kakkar, who made her famous as Sanju in a 1993 TV commercial for Pepsi, told IANS on phone from Mumbai.

Aishwarya Rai still rides high on international endorsements

April 20th, 2009

By Jilawatan

Aishwarya Rai still rides high on international endorsementsShe may no longer be the the face of brands like Coca-Cola and Nakshatra diamond jewellery in India, but Aishwarya Rai is still riding high on successful and long-standing international endorsements.

Aishwarya has completed nearly a decade of endorsing Swiss luxury watch brand Longines and international soap Lux. She has also been the brand ambassador of global haircare brand L’Oreal since 2003.

Noted ad-man Prahlad Kakkar says Aishwarya is sought by well-known brands because she is more than just an actress and is often perceived as an ambassador of India. “Aishwarya was never a big or major endorser of Indian products.

She has an impressive list of international brands to her name and that’s because she is not just an actress who can be judged on hits and flops, but the fact that she is a representative of the Indian woman and is an ambassador of the country,” Kakkar, who made her famous as Sanju in a 1993 TV commercial for Pepsi, told IANS on phone from Mumbai.






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