By Jilawatan

This is Aishwarya’s way of proving she is more than just a gorgeous face. She is heading the marketing department and is the brain behind Paa’s stellar campaign, replete with those classy, international-looking posters. Paa is ABCL’s first Bollywood production in a long time and Aishwarya wants to ensure that they are back with a bang. They also produced a Marathi film which premiered at MAMI this year.

A source tells us, ‘Aishwarya Rai Bachchan is going all out to ensure that ABCL becomes a production house to reckon with. She has been meeting up with directors she has worked with and even those whose work she admires but hasn’t worked with as yet. Anurag Kashyap, R Balki, Sanjay Gadhvi, Sanjay Leela Bhansali and Ashutosh Gowariker who has met up with to discuss future projects. After meeting the directors, she discusses everything with her Maa and Paa (Jaya and Amitabh) who share their opinion with her. As far as the cast of the films is concerned, there is enough talent within the family to choose from.’