By Jilawatan

Glamour Bombshell Sona who made heads turn when she launched a couple of big budget productions last year. Though her producer avatar made enough news in the media, the first report card isn’t that satisfactory.

She launched ‘Bhagyaraj 2010’ and ‘Kanimozhi’ almost simultaneously. While Bhagyaraj 2010 faced setbacks, the other film ‘Kanimozhi’ was completed and released with in a few months. However the film did not do well in spite of great songs in it.

It appears that Sona is said to have lost around five crores. Buzz says this has jolted Sona hard and she has silently dropped the other project ‘Bhagyaraj 2010′ after the first schedule.

So what next for Sona?

By Jilawatan

By Jilawatan

While the who’s who of Bollywood had turned up for Shilpa Shetty’s wedding reception last week, Aishwarya Rai was one celebrity who stood out of the crowd all thanks to her striking outfit – rather its colour. She was attention-grabbing enough in her pink salwar that made her the center of attraction.

However, if one notices, pink has often been Aishwarya’s style statement over the years. Here’s a glimpse of Aishwarya in her favourite colour.

By Jilawatan

People would not have forgotten the great music video “Mile Sur Mere Tumaha”, that was aired in Doordarshan almost a couple of decades ago. It features who’s who of India from different fields.

Now a fresh attempt is being taken to render it in a new style and new package. Acclaimed ad filmmaker Kailash Surendranath and Aarti are busy producing and directing the new version.

Some of the big names of Bollywood including Aishwarya Rai, Ranbir Kapoor and Deepika Padukone will feature in it. Amitabh Bachchan, who appeared in the original, too finds his way back in the remake.

Also Shilpa Shetty is expected to be part of it. Interestingly, Deepika Paudkone’s father Prakash Padukone featured in the first version.

By Jilawatan

ONCE THEY had good innings in Bollywood. They were young. They were never actresses but stars. But age caught up with them.

Refusing to give up on Bollywood, although it has given up on them, they try gimmicks to stick on.

Instead of growing up (mentally) and moving on, they simply will remain here by hook or crook. They refuse to hang their boots and welcome the next phase whatever it may be.

With their fewer or non-existent films, they resort to gimmicks to be in limelight. The current trend is to hit the networking circuit hard and be on page three.

This does make news if not careers. Socialising has its own fringe benefits.

Their movies fail big time. Now with hardly anything on their platter, is it anything surprising to find them becoming socialites and on the networking sites.

By Jilawatan

There are stories and rumours galore about film stars, but celebrities are no longer willing to tolerate gossip that will affect their relationships. Many like Aishwarya Rai, Saif Ali Khan and Akshay Kumar have threatened legal action to stop gossip-mongers from spreading false news about their personal lives.

Recently an article titled, “Career more important than family”, published by a website infuriated Aishwarya so much that she issued a statement saying she would take legal action against those who are spreading rumours about her.

According to Archana Sadanand of Imagesmiths, who handles the publicity for Aishwarya, a celebrity’s life is in the public domain but circulating untrue statements about them affects their personal lives.  “Yes, a celebrity’s life is there in the public domain but writing things that are untrue and attributing false statements to them affect their personal lives and in such cases the best way out is legal recourse,” Archana told IANS.

By Jilawatan

Aishwarya Rai Bachchan might be all of 35 and is losing out on endorsement deals and positions to the likes of Kareena Kapoor and plastic actress gone lucky, Katrina Kaif, but she still is going strong in more ways that one.

Not just Ash, her contemporaries like Sushmita Sen, Rani Mukerji, Preity Zinta and Kajol too have been replaced by the likes of Kat, Bebo, Deepika Padukone, even Sonam Kapoor and Genelia D’Souza.

But Ash is doing better than her contemporaries. She may not be the face of Coca-Cola and Nakshatra diamond jewellery in India, but she still has successful and long-standing international endorsements.

She has completed nearly a decade of endorsing Swiss luxury watch brand Longines, international soap Lux and is the brand ambassador of global haircare brand L’Oreal since 2003. And unlike Shilpa Shetty and Preity Zinta who have moved on to businesses like IPL with rich boyfriends.